Senior Manager, Digital, Creative and Content Marketing

Req ID:  28877
Travel:  Less than 10%
Location: 

McLean, US, 22102

Education:  Four-year college degree
Experience:  At least 10 years of experience required
Equivalency:  Combination of education/experience not considered

 

 

Your role in helping us shape the future:

We’re looking for an experienced digital, creative and content manager; someone who will inspire others, taking our creative and digital strategy to a new level as we grow business with traditional and new audiences. The ideal candidate will have a natural eye for design and a drive to inspire dynamic ideas that connect with a highly sophisticated, globally diverse B to B audience. 

The Senior Manager of Digital, Creative and Content Marketing combines creative inspiration, digital marketing savvy and content operations.   This role directly manages a team and selects and manages agency relationships responsible for the Intelsat brand, all digital channels, creative production, and content creation. 

 

Are you up to the challenge?

  • Translate marketing objectives across business units and campaigns into clear and motivating creative strategies
  • Produce innovative content that translates complex ideas into compelling customer-centric materials and digital experiences for sophisticated audiences. 
  • Develop and hone messaging, branding, and positioning, inspiring the marketing team by taking our creative to a new level while bringing efficiency, and discipline to marketing content
  • Spearhead content strategy for digital and brand design, inspiring creativity in producing compelling on-line and off-line content
  • Build, plan and implement the overall digital marketing strategy, managing and driving improvements in the corporate website, customer portal, and applications
  • Manage and oversee all digital marketing channels, including SEO strategy and Paid Media strategy and execution, collaborating closely with Corporate Communications
  • Identify new trends and technologies in digital marketing, introducing new technologies in alignment with business goals.  Develop the strategy and administer Intelsat’s Marketing Automation Platform (Marketo)
  • Prepare and manage digital marketing budget
  • Work effectively in a highly matrixed environment, integrating digital channels into Campaigns
  • Review and approve art, copy, and content developed by the team, ensuring deliverables that effectively address marketing goals and challenges and comply with branding guidelines
     

Can you drive these processes?

 

  • Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
  • Establish and measure performance of digital properties and tools against KPIs and ROI targets, including growing website visitors and conversions
  • Collaborate with the marketing and sales departments in developing messaging, creative assets and content; analyzing results, and identifying opportunities
  • Stay abreast of industry trends & implement best practices.    

You should definitely have:

 

  • Expert knowledge of HTML/JavaScript,
  • Strong knowledge of search engine optimization and advanced editing skills. 
  • Project management skills, adept at handling time-sensitive projects and working to deadlines
  • 10 years of related experience with 7+ years of creative direction in agency or corporate setting,
  • Experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
  • Understanding and experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, offline and print
  • Highly skilled with leading a team of creative talent

 

It would be nice if you had:

  • Agency experience
  • Experience implementing, managing and operating a Content Management System

What it’s like to work with us:

Intelsat is connecting the world and transforming the satellite landscape by reaching beyond the traditional satellite industry. We are defining new solutions and new products that will open new, profitable markets. To help us reach this goal, you should be a bold thinker who will perform a key role in shaping Intelsat innovation for years to come.

  • We emphasize personal and professional growth
  • Awesome benefits including PTO, medical, tuition reimbursement, and training
  • Fun, diverse, and inclusive culture

 
Other Job Info:

  • These statements are intended to describe the general nature and level of work being performed by employees assigned to this job.  This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
  • Job requires ability to sit for long periods of time

 

 

 

  • This role is subject to ITAR; candidates must be a US Person (this includes US Citizen, Permanent Resident or Protected Individual such as an asylee or refugee).
  • These statements are intended to describe the general nature and level of work being performed by employees assigned to this job.  This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
  • Company description: Intelsat is the largest provider of fixed satellite services worldwide. We enable providers of media, telecom and government services to deliver information and entertainment to people at home, in the office or on the move. On a day-to-day basis, Intelsat supplies video, data and voice connectivity in approximately 200 countries and territories for approximately 1,800 customers, many of which Intelsat has had relationships with for over 30 years. Some of the world’s leading media and communications companies, multinational corporations, Internet service providers and government/military organizations hallmark Intelsat’s customer base. Customers access capacity through extensive service offerings, which include transponder services, hybrid managed services combining satellite capacity and terrestrial facilities, and channel services.


Nearest Major Market: Washington DC