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Senior Principal Regional Marketing Manager, Latin America

Req ID:  32962
Travel:  Less than 20%
Location: 

Coral Gables, FL, US, 33134

Education:  Advanced degree (e.g. Master’s)
Experience:  At least 7 years of experience required
Equivalency:  Combination of education/experience not considered

 

 

Your role in helping us shape the future:

Join our dynamic Regional Marketing team! In this role, you are responsible for developing the Latam (Latin America) regional marketing plan (strategic objectives and supporting tactics) and execute on regional marketing campaigns to build the local sales funnel across our media, broadband and mobility customer segments and to strengthen the Intelsat brand in the region. You partner with Product Marketers to regionalize product value propositions, messaging and go-to-market sales tool kits and work closely with regional Sales teams to capture and address customer requirements and advance opportunities.

You own regional content and messaging for all communication channels by providing advertising and event recommendations, uncover regional opportunities for programs to increase consideration among existing and prospective customers. You track progress of regional sales and marketing activities through a set of monitoring tools.  You enable the sales teams to grow their funnel and progress opportunities with velocity by sharing content, managing lead hand-off, and bringing regional input into the design of campaigns.

 

Are you up to the challenge?

  • You develop the Latam (Latin America) regional marketing strategy and objectives, define tactics, identify resources necessary to execute on plan. Promote Intelsat in-region, oversee campaigns and facilitate local events.
  • You act as liaison between regional Sales team and Corporate Marketing, shepherd leads to increase funnel velocity, help develop Account Based Marketing programs.
  • You monitor and assess regional competitive landscape and integrate findings into Intelsat's marketing plans and messaging.
  • By working closely with the Marketing team to understand services portfolios, you regionalize content, develop differentiated positioning, messaging and insights for each sub-region. You are key to provide regional content and input for customer meetings.
  • You provide regional market expertise to Marketing teams and in-region expertise on product portfolios, including participation as on-site expert during trade shows, exhibitions and workshops, where you represent Intelsat.
  • You collaborate with Marketing to convey regional programs through a wide range of communication channels, including Social media, and effectively increase Intelsat's image and mindshare with existing and prospective customers. Provide regional product-related speaking engagement strategy and messaging.
  • You execute against plan and report on progress to internal stake-holders through dashboards, Marketing KPIs, Win-Loss analysis and other monitoring tools, make recommendations to optimize marketing activities and sales tactics.
  • You grow and nurture the marketing database for the region. 
  • You work with website resources to ensure content (e.g. messaging, assets, forms) is optimized to deliver a relevant and engaging web experience for target audiences in-region; ensure local websites comply with local data privacy regulations. 

 

Can you drive these processes?

  • Create, maintain and share regionalized product content to ensure that Sales have all the necessary resources to market the company's products and services successfully.
  • Develop a deep understanding of Intelsat's product portfolios and of customer needs in the region.
  • Drive marketing initiatives to grow mindshare in-region.

 

You should definitely have:

  • University degree in business or marketing, with a minimum of 7 years of relevant experience.
  • Must have extensive understanding and experience in marketing with knowledge in several of the following areas: telecommunications, mobile networks, media delivery, enterprise, energy, satellite.
  • Must be proactive, autonomous and self-motivated.
  • Experience working remotely from manager and key internal customers, need to thrive in “Virtual” team environment.
  • Must have the ability to effectively develop and communicate go-to-market plans and messaging.
  • Must be a strong team player with good leadership skills to push important initiatives and influence various teams in a multi-cultural organization, while also being accountable for Sales support.
  • Must be fluent in English.
  • Must have excellent written and verbal communication and presentation skills.
  • Must have expert-level skill with Microsoft PowerPoint and Excel.

 

It would be nice if you had:

  • International marketing experience preferred in the target region (Latam).
  • Knowledge of Intelsat's and competitors' services and customer applications is a plus.
  • MBA preferred.
  • Experience managing campaigns in CRM systems, salesforce.com experience is a plus.

 

What it’s like to work with us:

Intelsat is connecting the world and transforming the satellite landscape by reaching beyond the traditional satellite industry. We are defining new solutions and new products that will open new, profitable markets. To help us reach this goal, you should be a bold thinker who will perform a key role in shaping Intelsat innovation for years to come.

  • We emphasize personal and professional growth
  • Awesome benefits including PTO, medical, tuition reimbursement, and training
  • Fun, diverse, and inclusive culture

 

  • These statements are intended to describe the general nature and level of work being performed by employees assigned to this job.  This is not intended to be an exhaustive list of all responsibilities, duties, and skills required of employees assigned to this job.
  • Company description: Intelsat is the largest provider of fixed satellite services worldwide. We enable providers of media, telecom and government services to deliver information and entertainment to people at home, in the office or on the move. On a day-to-day basis, Intelsat supplies video, data and voice connectivity in approximately 200 countries and territories for approximately 1,800 customers, many of which Intelsat has had relationships with for over 30 years. Some of the world’s leading media and communications companies, multinational corporations, Internet service providers and government/military organizations hallmark Intelsat’s customer base. Customers access capacity through extensive service offerings, which include transponder services, hybrid managed services combining satellite capacity and terrestrial facilities, and channel services.


Nearest Major Market: Miami